In the British television industry, Lord Privy Seal is the practice of matching too literal imagery with every element of the accompanying spoken script. The origin is a TV comedy sketch in The Frost Report taking the practice to an extreme, which backed a "news report" mention of the Lord Privy Seal with images, in quick succession, of a lord, an outdoor toilet, and a seal balancing a ball on its nose.
Richard Dawkins mentioned the practice in his review of the film Expelled on his website.[1]